What is a Capsule Wardrobe?
A capsule wardrobe is a curated set of clothing, shoes and accessories that are easily mixed and matched together. It’s about editing down your closet to your favourite pieces and combining them in multiple ways.
The focus is on quality over quantity. Timeless, basic pieces with primarily neutral clothes.
A capsule wardrobe should contain from 15 to 50 pieces, depending on if they are seasonal wardrobes or not.
How to build a Capsule Wardrobe?
When building your own capsule wardrobe, you are not starting from scratch! You’ll be using the pieces you already own and love from your closet. Here’s a rundown of the steps to create your perfect capsule wardrobe.
Analyse each item individually. How often do you wear them? Do they still fit you? Are they damaged, and if so, can you find a way to repair them? Are they appropriate for the current season? Would they be a good match for your capsule wardrobe?
Now it’s time to understand which pieces and colours would make the most sense in your capsule wardrobe. What are your favourite types of tops and bottoms? Do you usually wear dresses? What’s the colour scheme of your closet, and which colour do you love to wear?
After answering the questions above, you’ll find yourself with a portioned version of your closet already. Scan the pieces you’re left with and try to combine them into outfits you’d love to wear. Concentrate on basics and highlight good quality pieces. Avoid trendy pieces that you know you’ll not wear in years to come.
Find your favourite combinations and you’ll find your capsule wardrobe!
Why opt for a capsule wardrobe?
Having a capsule wardrobe means less clothes to take care of, less laundry and less ironing, and more time to enjoy! You won’t feel as stressed or have decision fatigue because you have fewer pieces to choose from. Plus, if you love travelling, you’ll save lots of time packing!
You’ll also save money by investing in good quality clothes and save the planet by using fewer resources.
Elementum = multifunctionality = capsule wardrobe
Our pieces are an essential element for a curated and efficient wardrobe due to their multifunctionality. Imagine you have one piece that not only can it be worn in at least four ways, but you can also combine it differently with your own style and expression.
Elementum pieces have timeless designs and colours, plus they can change and adapt to you! We choose colours that are macro trends, meaning they will last for many years and you won’t get tired of them; our styles are fluid and roomy to easily adapt to different body types, and they often have ribbons or ways to wrap around in order to adjust the silhouette; and of course, our materials are carefully selected to have a long-lasting life-expectancy.
So, when buying Elementum you’re investing in fewer pieces but having more with added value.
We’ve pinpointed some timeless Elementum designs to inspire your capsule wardrobe - check our Instagram !
]]>fabrics that are made from Tencel®, a high quality lyocell yarn produced by Lenzing.
Why we believe is good for you
One of the main qualities of lyocell is its breathability and moisture efficiency.
This fiber has 50% more capacity to absorb moisture in comparison with cotton. Which also makes it Anti-bacterial and great for people suffering from allergies.
This eco fabric is incredibly soft on the skin and its smooth surface and lightweight nature make it very suitable for sensitive skin.
And let’s not forget to mention its durability both while wet and dry, and its resistance to wrinkles.
Why we believe is sustainable
The main thing making Lyocell sustainable is its closed-loop production cycle that recycles almost all of the chemicals used. This fibre is of botanical origin and consists of cellulose fibers that are sourced from wood pulp from sustainably managed timber industries.
As a naturally derived fabric Lyocell is biodegradable. Furthermore in its making much less energy and water are being used in comparison to other fabrics.
Why we believe our suppliers
Riopele is a 90 year old textile maker based in Pousada de Saramagos, Portugal.
They have the following certifications: ISO 9001 – Quality Management System (since 1996); ISO 14001 – Environmental Management System (since 2006); OHSAS 18001 – Occupational Health and Safety Management System (since 2006); Environment – Less Waste, Energy Efficiency, Water Conservation.
Riopele focus on full traceability, and on reducing their waste, energy and water consumption.
Ecological textiles is 16 years old company based in Roermond, Netherlands. We meet the owner Marita long ago while we were still based in The Netherlands, she has always been committed to supply the best quality and sustainable fabrics.
They have the following certifications: GOTS Global Organic Textile Standard. (no GMO, no harmful chemicals, no child labour, no dyes or inks that have been classified as allergenic).
Ecological Textiles offers both knitted and woven fabrics that are made from TENCEL™, a high quality lyocell yarn produced by Lenzing.
Polopique is a 80 year old company a based in Vilarinho, Portugal
They have the following certifications and licenses: OEKO-TEX STANDARD 100 Confidence in Textiles 1363CIT CITEVE tested for harmful substances, Better Cotton Initiative license. BCI Number; 1007817, GOTS Global Organic Textile Standard, Organic 100 Content Standard, Organic Blended Content Standard, Recycled 100 Claim Standard, Recycled Blended Claim Standard. (CU820360)
TENCEL™ are trademarks of Lenzing AG.
Elementum pieces are designed as relationships. It is important to share with you all the connections they have, so that your relationship with your Elementum pieces will be as positive, slow, enjoyable and meaningful as it can be.
If you want to know more about our production and the materials we use check here or email us at contact@elementum.store we will be happy to give you more information.
]]>
Why we believe is good for you
At Elementum, we simply love fabrics that are made from the Hemp plant. It has a very long history as it has been used and cultivated for the past thousands of years all over the world. This is no wonder since it is one of the most durable natural fibers in the world, and since it can easily be blended into amazing fabrics that combining the strength of hemp with other qualities like the softness of cotton, or wool for example.
Garments made of hemp are incredibly good for the skin as the fabric is breathable and can protect from UV rays. It’s also suitable for allergy sufferers as it is antimicrobial. It will keep you warm in the winter and cool during the summer.
Hemp is a fabric that beautifully resembles linen while incorporating all its beneficial qualities making clothes last longer and withstand harsh conditions.
Why we believe is sustainable
Let’s start off with the fact that producing hemp fabric can leave minimum to no waste as every single part of the plant can be used as a raw material. Its cultivation is also extremely sustainable as it requires a relatively small amount of land, with the ratio of producing double the fiber yield per hectare when compared with cotton.
Hemp grows so densely that it makes it impossible for competing plants and weeds to grow. Which means that no chemicals are necessary and as it reduces pests no pesticides are needed as well. Another way in which hemp contributes to the soil health is by and even improves the soil condition.
Last but not least, the water that hemp requires is 50% less for a season than the quantity that it takes to grow cotton making it one of the most sustainable fabrics in existence.
Why we believe our Suppliers
Ecological textiles is 16 years old company based in Roermond, Netherlands. We met the owner Marita long ago when we were still based in The Netherlands and kept in touch since then. Marita has always been committed to supply the best quality and sustainable fabrics.
Her company has the following certifications: GOTS Global Organic Textile Standard. (no GMO, no harmful chemicals, no child labour, no dyes or inks that have been classified as allergenic).
Elementum pieces are designed as relationships. It is important to share with you all the connections they have, so that your relationship with your Elementum pieces will be as positive, slow, enjoyable and meaningful as it can be.
If you want to know more about our production and the materials we use check here or email us at contact@elementum.store we will be happy to give you more information.
* Main Source C.E.L.C. Masters of Linen.
]]>Portuguese Designer Daniela Pais founded Elementum in 2007 as a part of her MA studies in Humanitarian Design and Sustainable Living at Design Academy Eindhoven. A year later she established her independent sustainable design studio in the Netherlands and founded the brand Elementum. Since 2017 is based in Portugal where she continues to develop Elementum, teaches in design schools, and consults companies about future trends and sustainability.
]]>Portuguese Designer Daniela Pais developed Elementum in 2007 as a part of her MA studies in Humanitarian Design and Sustainable Living at Design Academy Eindhoven. A year later she established her independent sustainable design studio in the Netherlands and founded the brand Elementum. Since 2017, Daniela is based in Portugal where she continues to develop Elementum, teaches in design schools, and consults companies with trend-forecasting and sustainability.
With her brand Elmentum, Daniela Pais focused on designing for diversity & inclusion and on promoting exploration and active participation for all kinds of body and mind expression. She created Elementum so that you could buy less clothes but have more opportunities to explore your dressing rituals and to express yourself through time. Daniela still enjoys exploring how these opportunities happen and how to develop them further with her designs. She hopes to continue doing what she loves and hopefully make you also fall in love with Elementum clothes.
Who makes my clothes?
Elementum production is fair and close to home. We are based in Caldas da Rainha - Portugal, where we also do most of our production and manufacturing. Our production chain is highly simplified. We focus on positive collaborations with our suppliers and keep the process close to us. We produce our jersey pieces directly in our studio, our shirts are produced in a small atelier near to our workspace, and our 3D knitwear is made in a family factory in The Netherlands, where we started out in 2008.
Minumum cuts. Maximum use.
All Elementum knitwear is designed to be and produced with ZERO waste methods. In Elementum for every knitwear we make, the total piece of jersey fabric/raw material is fully used. There are no cutoffs from our cutting process. In addition, our all knits are tubular and seamless.
Our production is built around principles of Zero Waste. While making our clothes we do not create waste: there is no cut off material and we produce our knits without stitches, zippers, or buttons.
In conventional tailoring... fabrics are manufactured in a square shape, then cut into round forms and sewn together. Producing in this way leads to leftovers of valuable resources. At Elementum, we make use of the complete textile
and incorporate minimum cuts in the fabric so that we can provide you with maximum use for your clothes.
Many of our jersey knits have handmade prints created and made by us at the studio, check here to know more about the process.
Elementum applies principles of sustainability in Fashion and does so Ethically. Elementum is both Sustainable and Ethical clothing brand. We believe that sustainability is not about making products, but is about building relationships. With Elementum we design relationships that care for the impact of the materials we use, for the people who make our clothes, for those that will wear, care and enjoy the clothes we make.
Ultimately, our pieces are designed to stay with you for a long stretch of life. That is because of the quality of the fibers and the making process that we choose. More importantly it is also because of our pieces' multi-functionality and timeless, convertible and/or reversible design. This means that with time you will discover a “new” piece hiding in your Elementum piece. In other words, with Elementum you will have less clothes but more opportunities to dress differently. See more about the different ways of wearing/ multi-functionality here.
If you want to know more about our production and the materials we use check here or email us at contact@elementum.store we will be happy to give you more information.
]]>Why we believe is good for you
At Elementum we know that the long fibers of the linen plant make linen fabric extremely robust, tear proof and durable in terms of maintaining its shape for a long time. The thick strands that it carries contribute to its distinctive texture and to the beautiful natural colors in which it comes.
Linen can withstand high temperatures thanks to its breathable nature, making it perfect for the summer months when it will bring you a cooling effect as it traps very little air between its fibers. It is highly moisture absorbent but unlike other fabrics doesn’t hold bacteria and its dirt repellent, making it perfect for allergy suffers.
And you don’t even have to worry too much of how you store it as it is naturally moth resistant. And we cannot miss to mention the fact that over time it just gets softer more pliable and just gets better after every wash. You can use a linen piece forever!
Why we believe Linen is sustainable
Linen is made from the oldest cultivated plant in the world the so-called flax plant, which also happens to be extremely versatile as every part of it can be used for the creation of a worthwhile product. This results in little to no waste making it cost effective.
Flax’s resilience makes it possible to grow it in poor soil which is not suitable for food production and what’s more it can even rehabilitate polluted soil. It has high carbon absorption rate and compared to other natural fabrics such as cotton and uses less resources such as water, energy, fertilisers, insecticides and pesticides. When compared to cotton flax also has a lower toxicity risk for the aquatic systems.
At Elementum Collection we are using only natural color of linen and white linen, which we love, but it also saves on the dying process and facilitates de biodegradability of the fabric.
Why we believe our Suppliers
RCS LINHOS is a company based in Braga, Portugal. RCS LINHOS are distinctive as they are one of the few linen weavers left in Portugal. They work on a small scale producing around 300 meters a day with 12 people working in the factory managed by Sr. Oscar.
Elementum pieces are designed as relationships. It is important to share with you all the connections they have, so that your relationship with your Elementum pieces will be as positive, slow, enjoyable and meaningful as it can be.
If you want to know more about our production and the materials we use check here or email us at contact@elementum.store we will be happy to give you more information.
* Main Source C.E.L.C. Masters of Linen.
]]>Fabrics that are left over from textile factories are called SURPLUS TEXTILES or dead stock. These are eventually recycled or thrown away.
Giving SURPLUS fabrics a new purpose is a good way of giving value to what already exists, offering more without damaging the environment.
Elementum uses fabric SURPLUSES from Portuguese factories only, and exclusively from plant-based fibers.
]]>Why we believe is good for you
Surplus could be made out of many different fibers therefore a garment produced from surplus fabrics can carry different benefits. However since at Elementum we are using exclusively plant-based fibers, breathability and odor fighting properties are some of the benefits that will make you fall in love with your Elementum garment.
Why we believe is sustainable
Surplus is simply a fabric that has been sitting around as a leftover from fashion brands or textile mills. And so one of the main aspects making it sustainable is that when used it has been repurposed instead of thrown away and ending up as a waste in a landfill. So using it prevents further unnecessary waste.
On a short term Surplus also saves energy and reduces the carbon footprint by making further fabric production needless. However on a long term we know is a cycle based on waste that should not exist, therefore at Elementum we limit the use of surpluses to about 10% of the collection. We prefer to invest on fabrics that are made sustainably from its origin and contribute on a long term to a conscious living.
Why we believe our Suppliers
We only use surpluses from Portuguese factories.
Riopele is a 90 year old textile maker based in Pousada de Saramagos, Portugal.
They have the following certifications: ISO 9001 – Quality Management System (since 1996); ISO 14001 – Environmental Management System (since 2006); OHSAS 18001 – Occupational Health and Safety Management System (since 2006); Environment – Less Waste, Energy Efficiency, Water Conservation.
Riopele focus on full traceability, and on reducing their waste, energy and water consumption.
Elementum pieces are designed as relationships. It is important to share with you all the connections they have, so that your relationship with your Elementum pieces will be as positive, slow, enjoyable and meaningful as it can be.
If you want to know more about our production and the materials we use check here or email us at contact@elementum.store we will be happy to give you more information.
]]>Elementum insists to keep its production fair and close to home. We are based in Caldas da Rainha - Portugal, where we also do most of our production and manufacturing. Our production chain is highly simplified. We focus on positive collaborations with our suppliers and keep the process close to us.
Woven Garments Confectionary
In 2017 When we moved from the Netherlands to Portugal we new there was a big potential in terms of local production but we expected it to be only on the north region of Portugal and not in the center region of Portugal where we based our selfs. However after few months of research, we were surprised to find our garment factory partner in Leiria 60km from our studio.
Moodle Doodle is a small scale factory located in Leiria, owned and led by one strong women called Cristina. She manages the team of 7 women in addition to doing the cuttings and sewing what ever is necessary. We like that we can visit them regularly and even more that she also finds the time to calmly talk to us, being always busy as she is.
Location: Leiria, Portugal Products/ Services : Woven garment maker Capacity : 60 Pieces/ day Experience : 7 years Family run : Yes Employees : 7 Employees Benefits : Confidential Certifications: Being a small business with a simplified production process Moodle Doodle does not have yet any certification beyond the legally required. However we are working closely with them to help them improve and validate their performance. |
Why we believe is good for you
Cupro is the vegan version of silk made from the waste product of cotton.
It is generally praised for its sheerness and the soft feeling with which it will leave your skin. The smooth texture that it has is only comparable with the one from silk but with the addition of it being anti-static and hypoallergenic. Not to mention that cupro is also stretch-resistant and extremely durable when taken proper care of. Its thermo-regulating properties allows it to dry quickly making it very practical, while the fine texture of the fabric will leave you with a luxurious feeling.
Why we believe is sustainable
Cupro is made of regenerated cellulose fibers which simply said are cotton waste. So with the beginning of the production process, waste is already being reduced. However in order to achieve this smooth feeling of the fabric it undergoes a chemical processing. But to maintain this process sustainable the manufacturing is made in a closed loop, similar to the one of Lyocell™.Meaning that all the chemicals used are being extracted after the process and the water is being reused.
Furthermore the fact that cupro is 100% plant-based not only makes it biodegradable but also unlike silk it is cruelty-free.
And let’s not forget its color absorbing properties, as this highly reduces the quantity of dye needed to use by producers.
Why we believe our suppliers
Riopele is a 90 year old textile maker based in Pousada de Saramagos, Portugal.
They have the following certifications: ISO 9001 – Quality Management System (since 1996); ISO 14001 – Environmental Management System (since 2006); OHSAS 18001 – Occupational Health and Safety Management System (since 2006); Environment – Less Waste, Energy Efficiency, Water Conservation.
Riopele focus on full traceability, and on reducing their waste, energy and water consumption.
Elementum pieces are designed as relationships. It is important to share with you all the connections they have, so that your relationship with your Elementum pieces will be as positive, slow, enjoyable and meaningful as it can be.
If you want to know more about our production and the materials we use check here or email us at contact@elementum.store we will be happy to give you more information.
]]>Why we believe is good for you
Once you touch an alpaca piece you will feel it.
Alpaca is famous for its softness among other natural wool fibers. And is preferred by many allergy sufferers due to its hypoallergenic qualities. That is so because it hardly contains any wool fat and respectively no lanolin. Which makes it also much softer while eliminating the irritating that you can normally get from other wool.
Another great quality is its temperature regulating properties. An alpaca garment will keep you warm without weighing you down, but it will cool you just as well when it is warm.
Moreover when compared with synthetic fibers, Alpaca wool offers many advantages some of which are; odor resistance, flame resistance, stain resistance, wicks away body moisture and it’s naturally windproof.
Why we believe is sustainable
One of the main things that makes this fiber so sustainable is the Alpaca itself. Due to the fact that they cut the grass they eat instead of pulling it out from the ground they are considered a better and more eco-friendly option than the cashmere goats for example. This way of eating reduces environmental impact as it allows for the grass to keep growing. Furthermore their soft padded feet are gentle on the soil and far less destructive than the sheep or goat hooves.
Alpaca fibers have one of the biggest natural range of colors and produce enough wool a year to produce 4 to 5 sweaters. And lastly alpaca is a part of Peru’s textile heritage and using alpaca fibers directly contributes to the livelihood of indigenous communities who often live under the poverty line.
If you are curious about alpacas see here.
Elementum love for alpaca started long ago. We meet our supplier in Italy at one of the biggest yarn trade shows in the beautiful city of Florence. In this show there were many yarn companies exhibiting but my choice was easy because I was only interested in sustainable yarns. Still there were a few suppliers but Michelle was the most committed to sustainability. Since then we are working together.
Michelle is a 90 year old company based in Arequipa, Peru.
They have the following certifications and licenses: RESPONSIBLE WOOL STANDARD Certification (RWS), GLOBAL ORGANIC TEXTILE STANDARD GOTS LETIS 2535/ 2019, ORGANIC BLENDED CONTENT STANDARD, ORGANIC 100% CONTENT STANDARD No LETIS 2535, Certified by Control Union Certifications C847906EU-01.2020, Certified by Control Union Certifications C847906NOP-01.2020, OEKO-TEX STANDARD Confidence in Textiles,12.HPE. 14517 HOHENSTEIN HTTI tested for harmful.
Michell commitment to sustainability also includes their Mirasol Project to support the children of communities in Mallkini, Munani and Neque Neque in Puno with their education through the Mirasol School, and their Michell Art Contest with the purpose to support and motivate the development of talented Peruvian artists with limited economic resources.
If you still want to learn more about our alpaca wool supplier you can find more information on their website.
Production Process: https://www.michell.com.pe/michell/michell-alpaca-history/production-process
Animal Welfare: https://www.michell.com.pe/michell/origins-by-michell-sustainable-programmes/animal-walfare
Fair Trade: https://www.michell.com.pe/michell/origins-by-michell-sustainable-programmes/fair-trade
Elementum pieces are designed as relationships. It is important to share with you all the connections they have, so that your relationship with your Elementum pieces will be as positive, slow, enjoyable and meaningful as it can be.
If you want to know more about our production and the materials we use check here or email us at contact@elementum.store we will be happy to share more information with you.
]]>Elementum warmer knits are made in the Netherlands, once a rich country in the wool industry but nowadays there are only four factories left.
The owner of Knit-it is Rudi, is our knitter. He is very curious and loves to develop new designs...the perfect partner...
]]>Elementum insists to keep its production fair and close to home. We are based in Caldas da Rainha - Portugal, where we also do most of our production and manufacturing. Our production chain is highly simplified. We focus on positive collaborations with our suppliers and keep the process close to us.
Our woollen knitted pieces are made in the Netherlands, because thats where Elementum started and we always wanted to have the production close to us. For us, at Elementum, it is very important to keep the production process clear and fair, from the very beginning until our clothes get to you. We are proud to work closely with small businesses and we'll keep it that way.
Knitting Factory
After developing our first prototypes at the Textile Museum in Tilburg, our first production knitter was De Breierij, located in Beneden-Leeuwen, the Netherlands.
Nowadays, we work with Knit-it, knitting factory established in 1999 and is located in Lichtenvoorde, the east of the Netherlands. They are specialise in the production of seamless knitted garments with a high degree of comfort and produce almost ready-to-wear items using 3D knitting machines. These machines simplify production by allowing you to knit, shape and connect pieces with only one machine within a single process.
The owner of Knit-it is Rudi, is our knitter and together with is wife he takes care of everything in the factory. He is very curious and loves to develop new designs...the perfect partner...
Elementum pieces are designed as relationships. It is important to share with you all the connections they have, so that your relationship with your Elementum pieces will be as positive, slow, enjoyable and meaningful as it can be.
Location: Lichtenvoorde, The Netherlands Products/ Services : 3D knitting Capacity : Experience : 22 years Family run : Yes Employees : 2 Employees Benefits : Confidential Certifications : Due to its micro size, simplified process, type machinery and location Knit-it did not felt the need our fit into any type of relevant certifications. |
If you want to know more abou knitting production and suppliers check here or email us at contact@elementum.store we will be happy to give you more information.
]]>
Organic cotton eliminates the use of toxic and other persistent chemicals. It improves soil health and increases water conservation. All of these qualities make it a better crop for the environment, for the farmers, and for their communities, but also a much HEALTHIER CHOICE for your skin.
]]>Why we believe is good for you
Cotton is very gentle on the skin due to its breathable nature and heat regulating properties, which will help your body maintain a comfortable temperature. It comes from the boll of a cotton plant which makes it a highly absorbent material. It is tear-resistant and hard-wearing making it very suitable for everyday wear and at Elementum we use it in a great part of the collection.
Why we believe is sustainable
Most of the environmental concerns which the conventional production of cotton faces have been overcome in the production of Organic Cotton while preserving the quality of the fabric and eliminating the negative impact.
One of the main things that differs organic cotton from regular cotton is that it doesn’t originate from GMO-seeds and the lack of pesticides, insecticides or fertilisers used in the process of farming. In this way farmers are kept from being exposed to harmful substances.
Furthermore while cotton is the most water consuming crop in the world, by requiring around 2,700 liters of water to produce a single t-shirt, organic cotton has reduced this number by 71% *.
On the social spectrum organisations as the Global Organic Textile Standard (GOTS) have established certifications ensuring the consumers that no pesticides, chemicals or GMO seed have been used in the production. However they do not only cover the manufacturing process but also the packaging, labelling, distribution and trading of the textiles. Hence ensuring that an environmental and social standard are being kept by producers.
Why we believe our Suppliers
Troficolor is a 65 year old company based in Lousado, Portugal.
Their fabrics have the following certifications: OEKO-TEX STANDARD 100 Confidence in Textiles 7056CIT CITEVE tested for harmful substances, GOTS Global Organic Textile Standard , Better Cotton Initiative license. BCI Number; 1007817, Organic 100 Content Standard, Organic Blended. Content Standard. , Global Recycled Standard , Recycled 100 Claim Standard , Recycled Blended. Claim Standard. (CU 855953).
Polopique is a 80 year old company a based in Vilarinho, Portugal
They have the following certifications and licenses: OEKO-TEX STANDARD 100 Confidence in Textiles 1363CIT CITEVE tested for harmful substances, Better Cotton Initiative license. BCI Number; 1007817, GOTS Global Organic Textile Standard, Organic 100 Content Standard, Organic Blended Content Standard, Recycled 100 Claim Standard, Recycled Blended Claim Standard. (CU820360)
Ecological textiles is 16 years old company based in Roermond, Netherlands. We meet the owner Marita long ago while we were still based in The Netherlands, she has always been committed to supply the best quality and sustainable fabrics.
They have the following certifications: GOTS Global Organic Textile Standard. (no GMO, no harmful chemicals, no child labour, no dyes or inks that have been classified as allergenic).
GiBiTi is based in Prado, Italy. They are our Organic Cotton Yarn Supplier.
Their yarns have the following certifications: GOTS Global Organic Textile Standard GOTS, Better Cotton initiative, Global recycled standard.
Elementum pieces are designed as relationships. It is important to share with you all the connections they have, so that your relationship with your Elementum pieces will be as positive, slow, enjoyable and meaningful as it can be.
If you want to know more about our production and the materials we use check here or email us at contact@elementum.store we will be happy to give you more information.
*According to http://aboutorganiccotton.org/
]]>Text: Yoad David Luxembourg & Daniela Pais .
Image & Photography: Daniela Pais (from 'Clothing Species', 2007).
The year 2020 is upon us. It is the Beginning of the year, and I always feel it is the time to reflect, clean up, refresh. It is a really good winter out there and that makes it easier to spend time indoors, at home. Being at home, I try to take some time to look deeper into my closets and to restructure or to re-think my wardrobe. This moment, which usually happens every new year, reminds me of the beginning of 2007 when I was at the start of what would become my brand - Elementum - doing research about fashion consumption and wanting to understand and to collect information about people’s consumption habits. I was at the time a wardrobe archaeologist; Elementum was a research methodology, and; today I want to somehow share my experience then with you.
BRUNO.27, Lisbon, Salesman.Favorite piece of clothing, 2000-.
Elementum - to See. Personal interview, April 2007. |
So, what is wardrobe archaeology?
Wardrobe archaeology, is a form of making a personal inventory and reflecting about what you have and why you keep it. It is kind of similar to de-clattering, only that you don’t throw anything away during this moment of personal fashion reflection (however you might feel inclined to do so afterwards).
For my research, I planned on documenting (through pictures and drawings) clothes from people’s wardrobes. I wanted to see what clothes they considered as most valuable, but also what clothes they considered as least valuable. I also planned to organized them according to how long each item was in the wardrobe, and how many times it was used. My intention was to look for patterns that are related to how people use their clothes and try to understand how these patterns gives clothes their value. I also wanted to observe what people valued more in their oldest and newest clothes, but also in their consumption routine.
In reality, my research happen in private interview sessions with volunteers. In each session, I examined the person’s clothes as they were dug out from that person's closets. In most cases, the person I was interviewing would follow my investigation, but in some cases I would be left alone in front of their most personal goods. During this session, I asked the person to show me their favorite clothes, the most used ones, and the oldest. I also asked them to narrate about their clothes, if they could, and the stories narrated varied from personal sensations to general thoughts. At the end of the session I did a quantitative register of the amount and type of the clothes I have seen. In addition, I asked the person to fill out a questionnaire about their clothes, wardrobe, and shopping. These were my questions:
Questions of a wardrobe archaeologist:
About your favorite piece of clothing:
01 - Can you describe your favorite piece of clothing?
02- How come it is your favorite?
03 - How old is “he”, or “she”?
04 - If this piece of clothing was a person, how would you describe its character and the relationship between you?
Miguel.41, Lisbon, Consultant.Oldest piece of clothing, shirt 70 years olf from Miguel's great grandfather.
Elementum - to See. Personal interview, April 2007. |
About your oldest piece of clothing:
05 - What is your oldest piece of clothing, and how old is it?
06 - How come you keep it?
07 - Do you use it often? If yes, please explain. If no, please explain.
08 - Would you change something about it? If so, what?
About your newest piece of clothing:
09 - What is your newest piece of clothing, and how old is it?
10 - Can you describe the moment you got it? Do you remember why you got it?
11 - How often are you going to use it?
12 - Would you change something about it? If yes, what?
SOFIA.33, Lisbon, Electronic Engineer.Wind Jacket, 2003-.
Elementum - To see. Personal interview April 2007. |
About your wardrobe size:
13 - Which type/piece of clothing you have the most of? How come?
14 - What do you do when you do not want a piece of clothing any more?
About your shopping habits:
15 - Where do you usually get your clothes?
16 - How many times a year?
17 - What activity from your daily life you can compare with this? How come?
18 - If you could change it, how would you like it to be?
Ilona.32, Eindhoven, Shop worker.Skirt made by herself, 2005-.
Elementum - to See. Personal interview, May 2007. |
The answers helped me to confirm some of the issues I was addressing with my thesis Clothing Species, such as the relation between consumers and their clothes, the magnitude of choices and the anxiety created by that magnitude, and to see how ready they are to adapt to new concepts of consumption.
It has been 13 years since then, and in some ways a lot has been done to change fast fashion and its culture of mass consumption. In other ways there is even more to do.
2020 seems to be a critical year for us and for the planet as we know it. Making New Years’ Resolutions seems to be even more important than before. This year more than following a simple tradition, we must have the resolve to continue good practices, and to change undesired traits or behaviours in the ways we consume products and the ways we use things, so that we can save this planet, or otherwise improve our lives, the lives of our children, and their children, and so on.
Judith.35, Eindhoven, Nurse.Favorite piece of clothing: merino organic wool scarf made by herself, 2004-.
Elementum - to See. Personal interview, April 2007. |
I know the last line sounds a bit banal, but sometimes it is important to state the obvious. We must answer the needs we have now without compromising the capacity of future generations to do the same with their own needs.
So open your closets, dig into your wardrobe, answer the questions. Maybe this can be the first tiny step that starts with you.
Happy 2020.
]]>Multilingual, multicultural, creative and eclectic Luxembourg City is the cliffs capital of Europe. Cut by rivers that are spanned by many bridges and viaducts, the city is perched high on steep cliffs that drop into the narrow valleys of the Alzette and Pétrusse rivers. With contemporary structures running alongside historic monuments, Luxembourg city offers a rich tapestry of contrasts and urban experiences.
We worked out some recommendations with our retailers in Luxembourg and came up with the following shortlist of useful tips and conscious locations in Luxembourg city that would simplify your stay and help you enjoy your visit.
Happy traveling!
Illustrations Daniela Doe
Flowers Kitchen, Rawdish, Bloom, Ready?! and Glow are great places to have brunch or breakfast with mostly organic local ingredients and a lot of vegetarian and vegan options on the menu.
As for restaurants we would recommend Beet, Oak, Casa Fabiana and Mesa Verde. Beet is a fully vegan restaurant mostly known for their burgers. Oak is also a vegan restaurant with a great variety of different lunch meals changing very often. Casa Fabiana has many lunch formulas and uses only organic and local ingredients and it is just in front of our shop. Mesa Verde is one of the oldest and most famous vegetarian restaurants in Luxembourg City located in a great area.
On the Glacis and the Knuedler you can find the best markets, with local producers and fresh fruit/vegetables. You can also look for Naturalia and Mullebutz if its organic supermarkets you need.
Luxembourg is not a big city so we’d recommend walking everywhere. You can find many green areas around the city center in the Grund and in the Pétrusse. We also recommend the Parc ‘Dräi Eechelen‘ near the MUDAM museum.
Akabo
This shop was founded by Lyne & Karel Lambert, a couple quite out of the ordinary, both are devoted musicians and parents. When they became parents they decided to open a shop that sells only ethical and responsible apparel. They believe in a philosophy called ethical living which concerns consumerism, sustainability, environmentalism, and so on. This is also how they choose to raise their children, making decisions for daily life that respect the environment and care about their future.
Modu Shop
The Luxembourg City Youth Hostel is very nice and has a golden category EcoLabel.
Concerning WORK, there is wifi nearly everywhere in the city so you could just look for a nice café to sit in. Coworking spaces are not common in Luxembourg city, they do have some spots but not in the city center.
P (Paula) - I was born in Caldas da Rainha, Portugal. A city that had and still has a strong relationship with the arts. I Grew up outside the city in a little village that is called Foz do Arelho. We lived near the seaside and the beautiful sight of the Lagoa de Óbidos. There was a time my father was a fisherman for seafood and me and my sister used to spend time with him in that fantastic environment. At school I was already interested in drawing a lot, my elementary school teacher used to congratulate me for my creativity and skills.
My sister was also good with drawing and I loved her subtle lines and mysterious figures. It's funny that after all these years she can tell what recent creations of mine still carry her influences. When attending to secondary school I started my ceramic education, I was fascinated by all the possibilities, I also had contact with inspiring teachers at that young age, which I think were decisive to the choices I made afterwards.
M (Miguel) - I was born in Lisbon and I grew up in Alcabideche which was a little village at the time. I was Surrounded by nature, and lived very near the coast which was a part of the countryside… so, all the summers were spent at the beach. To the north of Alcabideche, there was the Serra de Sintra which we often went there for the adventure days. I was schooled in Estoril where I also practiced roller hockey and played in a garage band I had with friends. Then I started studying next to home, and drawing began to follow my life more intensely...
What were you hoping to become when you were a kid, what was your dream profession?
P - I don't remember, maybe something like a veterinarian.. but I do recall some nights I would lay in bed holding a position as if I was a ballerina or a circus trappist and would fall a sleep thinking how would it feel like.
M - I don't remember very well, but I think I wanted to be a Doctor because I often visited the hospital at that time due to health issues. I remember all that scenario which made me feel I could be part of it somehow. But nowadays, not really.
Since then, what inner qualities aided your development?
P - Creativity, without doubt, confidence, persistence, self-awareness.
M - Being an Observer, a thinker, a perfectionist, and creative.
What is the source of your inspiration? Where do you guys draw your inspiration from?
P - My main source of inspiration is Nature, its colors, shapes, textures, the bizarre things I find, the tenderness of it, it's just overwhelming in its multitude and uniqueness!!
M - Nature, being aware of other people, architecture, shapes, archaeology of and the past of clay artefacts.
When or how come did you start your working with ceramics?
P - I never considered myself a professional ceramist, it was always a hobby, doing things more for the pleasure of the experience. Only recently I started taking ceramics seriously, I mean as a full-time job because my approach to it was always in a playful, ludic.
M - I felt the need to have a profession that gives an open door to this endless world... It’s already 27 years since I did vocational training, I left school early and early on came the opportunity for me to have my first contact with the potter's wheel, which led me to fall in love with this means of artistic expression.
What have been the best moment/greatest milestones/achievements in your career so far?
P - Definitely having a place of our own is top on of the list. To have the possibility to work at your own pace and to really concentrate on what you want to do.
M - Undoubtedly, the recognition for your work is a personal accomplishment and it has happened many times; and also the fact that we can enjoy a space where you feel at home and develop your own work is rewarding.
What have been the best lessons you have learned in your career so far?
P&M -The biggest teaching clay can give you is to be patient cautious and persistent!!
Where do you prefer to work?
P&M - At our studio, listening to music (good one).
Can you describe how your ceramics feels?
P&M - Fun, defiant but also peaceful, with intuitive and natural connection to nature and its elements.
What role color plays in your work?
P&M - We choose to work with natural stoneware clay and porcelain and to apply raw glazes at high temperatures, between cones 8 and 10. Sometimes we woodfire our clay. So, our range of colors tends to be very close to natural ones.
Tell us a bit about your atelier:
P&M - Our place is shared with other artists in other domains of arts & crafts, each occupying its own area. The building stands near the city center. We arranged our corner to be very practical while working but also pleasant to visit and hang out. It's very common to have friends over to share a meal (laughs). We want it to be, over time, recognized as a place where you know you can find good quality handmade ceramic products.
How could you describe your relationship with clothing? Or the relationship between clothing and art?
P&M - As creators, we appreciate other artists, different areas of creation and materials. We are always inspired by others, by they're vision and skills. That being said clothing is seen by us as a means of communication not only for the people who create them but also for those who wear them. We recognize fabric as a huge means of expression.
Photography Daniela Doe
Tell us a bit yourself? Who is Elleonor?
ELLEONOR is the pseudonym of Leonor. I was born in Porto in 1993 and grew up there. Since my childhood I have had a special connection with visuals and arts. I remember the subjects that I liked the most were visual education, music ... at home I remember loving to do experiments with various materials from paper to food and I loved to do theaters and dance shows.
I never knew what I wanted to do but I knew it would be in the field of art. I did the high school at Árvore, a vocational school in Porto, where I studied 3D digital design (which was like architecture) and then finally on the last year I found that what I really wanted to be was a Graphic Designer. I think curiosity and exploration of various areas, media, and materials have always been my doors to a thousand paths.
What is the source of your inspiration? Where do you draw your inspiration from?
That’s a very deep question for me… I think my inspirations are quite abstract and sometimes unconscious. They are all that I absorb from my daily life, nature, travel, people, senses, errors. I have a strong connection with the power of color, textures, light, composition and shape.
How or why did you start your project/ brand?
I started in July of 2014, when I finished college and I didn't know what to do at the time… In a coincidence, I was a Guest Artist at Creative Camp in Abrantes in the same year. Where I explored several things that were more focused on urban art and illustration, and that's how everything started… quite unintentionally.
What have been the best moment/greatest milestones/achievements in your career so far?
It's very hard to pick one, everything was special so far... I recently attended at Festival Iminente, where I was challenged to create a large-scale installation/ performance, curated by Under Dogs for the activation of the Rvca brand. It was the first time I had the opportunity to explore a large-scale composition.
Then in the textile area, I collaborated with The Board, a Portuguese brand of shirts. Where I explored color and pattern in a more geometric and abstract way, diversifying from the standards set by the brand. Still following this collaboration, for the launch of this special Shirts Collection I developed an installation for the storefront of Early Made store in Porto.
In the creation of patterns projects I worked in different mediums, I collaborated with the brand Oioba, Beatriz Bettencourt, Mishmash, Je Jewelry, Axon studio, among others.
In graphic design, an important project was at the Rock School in Paredes de Coura, where I developed their identity in 2015 and work with them until now.
And then I make posters, music covers, photography books, illustrations,...
What have been the best lessons you have learned in your career so far?
A good communication is always on top of everything. Working with other people is very important, collaborations give the chance to show our work to different public with diverse interests, otherwise people don't know I exist.
“When you do what you love, it is no longer considered work”.
Where do you prefer to work?
I need the right atmosphere and a lot of space, because of that, I prefer to work in my studio.
Can you describe how your art feels?
Experimental, graphic, colorful, multidisciplinary, sensory
What role color plays in your work?
Color is one of the bases of my work that comes in a very intuitive way. I am addicted to contrasts and balance.
Tell us about your upcycling work?
I think upcycling was always present in my working process, but in an unconscious way. I always think about and have ideas of how to develop something else from anything that is leftover from some work of mine.
Recently with this amount of environmental manifestos happening, I became more aware and I decided to focus more on this practice. Not in an obsessive way, but I'm happy with the little role I play. I try to use as many leftovers as I can, whether it is leftovers of paper, packaging, fabric, other people's stuff. WASTE. I love almost all kinds of material and especially shiny, translucent and weird ones. Plastic is one of these materials and it is a big topic nowadays. In my work, I can give to it another life.
In addition to not having such a big investment, upcycling is a challenge that I constantly fall in love with, working with what is in front of me… transforming, deconstructing ... and finally, always creating UNIQUE things!
Can you describe your relationship with clothes?
My relationship with clothes I think is a dualism. In a way, I think it's part of each one's identity, used to express and communicate, often in an exaggerated way. On the other hand, I often think that clothing is simply for protection, a functional side only. The beautiful thing is knowing how to balance things because otherwise we get into fashion consumerism, lack of identity and so on.
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Photography Yen Yap
Tell us a bit yourself? Who is Yuka Okada?
I was born and raised in Chiba, Japan and have always been a big fan of music and other creative people/things. I grew up playing the piano, playing the saxophone in bands and sewing simple things and cooking.
But when I went to university I chose to be a business major because it felt more natural. After graduation I worked for an accounting firm as a business consultant.
I guess “Yuka Okada” lies where business and creative worlds overlap, which is strange because sometimes these worlds look very far apart.
Which subject did you love the most in school?
I loved English classes. Just imagining what I can do using the English language, what I can learn, who I can meet, who I can talk to, made me excited.
When you were growing up what were you hoping to become?
Back then I did not know any grown-ups working in a creative or art field. All my family members are business owners, working for companies, full-time mothers etc. So, I thought I would be either starting a small business or working for a company. But for sure doing something international.
What inner qualities aided your development?
I started playing the saxophone at the age of 12 in a school band. I didn’t know much about it when I started. Somehow I was thrown into a jazz big band and I was semi-forced to improvise. In Japanese education (at least back then) you are not taught how to improvise, the focus is more on how well you need to follow the rules. So when I tried to play something without music sheets in front of me I remember that I panicked. After a while, I gradually got comfortable in improvising and exposing my ideas to the world, I think this spontaneous and improvisational attitude helped me a lot till now.
What is the source of your inspiration?
I tend to think too much. I realize my ideas often come as a result of thoughts I have about objectives, audiences and resources I come across. So I am not sure if I can call them “inspirations”. Recently with the Almost Perfect creative residency, I am always surrounded by creative professionals and they draw inspirations very differently than me. I am now challenging myself not to think too much about the external world and focus more on my internal curiosities and sensibilities.
When or why did you start doing fashion design?
It was in 2010 when I left my consulting job and moved to London to prepare for the launch of a sustainable fashion brand. I studied the basic of fashion design as I wanted to be able to brief real fashion designers properly.
How did INHEELS came into your life?
When my business partner and I were deciding the brand name, we did some practice answering phone calls saying “hello this is Yuka from INHEELS, ...” and since then and there is INHEELS in my life.
What is the best thing about Inheels?
I think the best thing about it is the tagline we used in Japan: “who said ETHICAL is not SEXY?”. This was such a great guideline for us in taking both big and small daily decisions. This lead our choices for design, material, photo-shoot locations, model posing and pretty much everything. This worked very well in publicity too, it made our lives a lot easier.
How do you think people perceive Inheels?
It was perceived very well especially for younger women who wanted real clothes, something they can wear for office and dates. From day one we decided not to self-brand ourselves too much and to create the image of “clean social entrepreneurs” and to be honest about what we do and feel. We will show our not-so-great-but-working-on-it sides as well. That worked well I think.
Can you describe how you felt when you wore Elementum for the first time?
I think it changed the relationship with me and clothes. I loved how easily I can be involved. Clothes became from something static to something dynamic. From something that was “given” to something “to make”. I felt like a chef who is about to cook good ingredients, rather than someone just waiting to be fed. Empowered.
How did Inheels meet Elementum?
In a sustainable-themed fashion event in Tokyo. We were showing our collections in next to each other in the event, I remember. Since then we became good friends personally and professionally.
In 2016 we collaborated on an Inheels x Elementum capsule collection. How do you think people perceive it?
I think this collaboration delivered the ethical concept and functionality of Elementum to people who really appreciate them, who are looking for real clothes, something they can wear for office and dates, but also to travel. It just makes so much sense to pack Elementum’s multifunctional clothes to travel where you want to minimize the baggage.
Later on we did an item, like the SEIS OPEN vest, for an airline company, so this multifunctionality was amazing. You don’t need to fill you trunk with dress and cardi and scarf, this item covers everything! It sold well in in-flight magazine and online shop for travelers.
What have been the best moments/greatest milestones in your career so far?
When a customer comes out of the fitting room looking sexy and happy in INHEELS clothes.
What have been the best lessons you have learnt in your career so far?
Have fun, money will not follow all the time but you need failures too.
Where do you prefer to design/work?
At home or a cafe. I haven’t have proper “office” for years.
Now, tell us about Almost Perfect?
Almost Perfect is a creative residency in Tokyo where creatives and artists from around the world can stay, create and show their works. The building is a renovated 100-year-old rice shop in downtown Tokyo. We have a room to stay, a desk to work on and a gallery to use for exhibitions and events. My husband, Illustrator Luis Mendo, and I live in the same building so we all become good friends in the end. We try to help creatives from overseas to connect with Japanese peers and be in the creative hub of Tokyo.
What is the best thing about it?
The best thing about it is that we have amazingly talented people from all over the world all the time, and we can meet them without stepping out of my house!
What does Almost perfect offer to you or to your work?
Interacting with artists constantly is really changing the way I think and work. I usually think more in business ways so it is like a stretch of brain.
Why did you choose to launch Almost Perfect?
It was a natural development, we were constantly hosting Luis’s friends in Tokyo when they visit, most of them are creative professionals. they were usually staying in a airbnb or hotel and did sightseeing and went back home. We were fantasizing about making a place for people like them, to make their stay in Tokyo more creative and meaningful. Then we found this lovely building so it all went quickly from there.
Also, though I am very proud of what I make with INHEELS I was a bit tired of making more stuff, so this kind of service-based business interested me a lot.
How could you describe your relationship with clothing?
Clothing is such an easy way to change my appearance, hence my mood and self-image. The good thing is you can choose what to wear to control your life. I once was interested in becoming a minimalist who has only a couple of styles but I enjoy changing clothes every day.
We worked out some recommendations with our retailers in Lisbon and came up with the following list of 30 useful and conscious locations in the city that would simplify your stay and help you enjoy your visit.
Happy traveling!
Illustrations Daniela Doe
Miosótis
Is an organic shop that sells everything for the weekly shop at fair prices: from fresh fruit and vegetables down to freshly baked bread and cookies, yoghurts, teas and coffees and dog food. It has a meat and cheese counter, stuffed with high-quality produce from Portuguese suppliers. Fish is delivered daily. There's also a great range of food for vegetarians, vegans and those with allergies, as well as natural cosmetics and household products.
Latino Coelho 89A, 1050-134 Lisboa
Feira de Produtos Biológicos do Príncipe Real
Is one of the first and most established organic farmers market in Lisbon. It takes place in Príncipe Real every Saturday. Small farmers come and sell their seasonal fresh fruit and vegetables. It’s very much a social gathering. Many people want the farmers’ advice and prefer to buy here than in a large supermarket. Jardim do Príncipe Real, every Saturday 9am-3pm
Praça do Príncipe Real, 1250-096 Lisboa
Eco Tuk-Tuk Tours Lisbon is the first company to launch the eco-friendly tuk-tuks in Portugal and is the best providing insightful experiences with a green footprint. All powered by the most “fascinating” local guides… Less Carbon, More Fun!
Rua dos Douradores 16, 1100-415 Lisboa
https://ecotuktours.com
Lisbon Sustainable Tourism
A small and independent non-profit organisation, created by WHTT and Joana Jacinto, to give back something to the community and the city of Lisboa. Because sustainability is not only environmental, this project was created because we are losing a very important asset in the city: its people. Politicians and greedy businesses seem not to realize that a city without locals is not a city, it's a theme park, and we are fighting against the "LISBONLANDIA" they want to create.
Book a Responsible Walk Tour here: http://www.lisbonsustainabletourism.com/tour/
Lupa
Local designers shop managed by BirdWalk, Tânia Gil Jewelry & Dome.
Lupa is a collective shop showcasing the work of Portuguese emerging brands along with some selected ethical brands from around the world who share the same way of making things! Find out there some Elementum pieces.
https://www.facebook.com/lupapopupshop/
Calçada de Santo André 82, 1100-022 Lisboa
Icon
The idea behind ICON, since its very early beginning, is to promote Portuguese artists and designers across the world. From jewellery to ceramics, from art to accessories ICON represents more than 30 brands in its Lisbon shop. A dream come true, that is to have the huge talented artists and designers united in one place. Also here, you can find Elementum designs :)
https://www.facebook.com/iconshoplx/
Rua Nova da Trindade 6, 1200-273 Lisboa
Näz Concept
Näz recently opened a store at LxFactory, in addition to their brand, they sell other Portuguese and European brands, always focused on sustainable fashion and accessories. Here you can find products to help make your everyday life more consciously.
LxFactory, Rua Rodrigues de Faria 103, Edificio K - Lisbon
Sapato Verde
Is a vegan shopper’s dream! They carry a variety of shoes as well as bags, clothing, accessories, home goods, toiletries, and even have a small vegan grocery store and café at the back. They have an interesting selection of eco-friendly products including a candle brand that uses old cooking oil for their candles and flip flops made of cork.
Rua Chagas 33, 1200-106 Lisboa
Retrosaria Rosa Pomar
For knitting-lovers! This cosy store, located on the second level of an old building above a record shop, carries a selection of hand-dyed, handspun yarns from Portugal, Peru, France, and more.
Rua do Loreto, 61 - 2nd floor, 1200-241 Lisboa
Embaixada
Is a wonderful venue that combines shopping with comfort. Housed in a beautiful neo-Arabic building from 19th century, located in Principe Real, this conceptual shopping gallery gathers fashion, food and art all in one space.
Praça do Príncipe Real 26, 1250-184 Lisboa
The Feeting Room
Is a collaborative project between brands, new designers, plastic artists and anyone who has a unique view. This collaborative DNA also drives us towards making the world a better place. Focused on footwear but our offer includes global fashion accessories, jewellery and clothing. With extra attention to details, our aim is to introduce brands and individuals of excellence and make them accessible to the public.
Calçada do Sacramento 26, 1200-203 Lisboa
Tem-plate
Is a unique multi-brand space in Lisbon, that develops and popularize a new visual language within high-end fashion and luxury. It links technology and alternative thinking, thereby defining contemporary culture.
The space is an Old warehouse in Marvila, just a few metres from the river. It's now a contemporary store designed by AAS Gonzalez Haase, Berlin-based architecture studio.
Rua Projectada à Matinha F, 1950-327 Lisboa
Underdogs Gallery
Underdogs is a cultural platform based in Lisbon, Portugal, that works with artists connected with the new languages of urban-inspired graphics and visual culture, helping establish a close relationship between creators and the city for the enjoyment of all.
Rua Fernando Palha 56, 1950-132 Lisboa
Feira da Ladra
Flea Market - Every Tuesday and Saturday Lisbon's famous market, Feira da Ladra, rolls out offering an awesome selection of antiques, secondhand and vintage clothing, handicrafts, and other lovely knick-knacks. You'll also find André Saraivas wall art featuring 50.000+ tiles in colourful arrays and designs.
Campo de Santa Clara, Lisboa
LXFactory
It’s a district with old brick buildings and warehouses filled with shops, cafés, restaurants, and artist’s studios. There are even a few sustainable/ethical stores and a restaurant with mostly vegan food.
Rua Rodrigues de Faria 103, 1300-501 Lisboa
VILLAGE UNDERGROUND
Is a space for creativity and culture in Alcântara. Focused on equality, diversity, sustainability and the knowledge to think, act and communicate in a creative way. A multicultural events space focused on music & street art that is also a coworking space and a restaurant
Avenida da Índia, Edifício nº 23, 1300-299 Lisboa
Looking for restaurants with bio or local food production? Or for Fair Trade Menus that both support local supply chains and are environmentally friendly? Here is our list for restaurants in Lisbon:
Juicy
Is the conscious restaurant you must go! Serving healthy and sustainable food, offering plant-based dishes with gluten-free options. Located in the centre of Lisbon, the restaurant brings together novel & healthy food, delicious juices, and funky music vibes. At Juicy you can have the best and most nutritious taste experience, without compromising on the fun!
Rua de S. Julião 70, 1100-048 Lisboa
Princesa do Castelo
Is a small vegan restaurant/cafe in Alfama that also has a changing daily menu. Home-style international dishes with saatvic, gluten-free, kosher options. Sample dishes such as tortilla chips with dips, spaghetti, lentil stew, and in-house baking. Also offers workshops and personal health advice.
Rua do Salvador 64A, 1100-466 Lisboa
Sama Sama
Bring a concept, not yet so common in the food and beverage market in Portugal. With fresh, local and organic products, we offer an alternative to conventional fast food, facilitating everyone, whom by lack of time or opportunity, struggle to combine an active lifestyle with good quality nutritional food.
Travessa Corpo Santo 7, 1200-131 Lisboa
Looking for sustainable accommodation in the heart of the city? Here are our tips for Eco hotels, hostels, and guesthouses where you can sleep with a clean conscience?
Story Guesthouse
Conveniently located in the centre part of the city, this affordable guesthouse is utterly charming and cosy, with beautifully decorated common rooms and lots of natural light. Their prices include a free all-you-can-eat breakfast served until late in the afternoon and they have invested in a range of environmental practices to reduce their carbon footprint while engaging in philanthropic activities in aid of Lisbon's homeless
Largo São Domingos, 18 Lisboa
WEBSITE: lisbonstoryguesthouse.com
The Dorm
This new age hostel offers an affordable stay with luxury touches that will swiftly replace gap year memories of accommodations sharing the same name. The suite beds are comfortable and cosy, decorated with curtains for privacy. The dorms are paired with beautifully designed shared bathrooms, sun-filled common spaces, and creative design details which reflect the artsy complex it is housed in.
Rua Rodrigues de Faria 103
WEBSITE: thedorm.pt
Discover Viewpoints by walking
As Lisbon is a hilly city, there’s no shortage of viewpoints or Miradouros throughout the hills. Try to visit a few in different neighbourhoods if the weather is clear, as they’ll give you a picturesque view of the city and ocean. We visited any that happened to be nearby or on the way, we were heading, and they were all impressive in their own way.
Impact Hub
Is where change goes to work. Part innovation lab, part business incubator, and part community centre, we offer our members a unique ecosystem of resources, inspiration, and collaboration opportunities to grow impact.
Discover Second Home
Are a creative workspace and cultural venue, bringing together diverse industries, disciplines and types of social businesses. In Lisbon is located near to Cais do Sodré, with a really nice workspace atmosphere surrounded by green plants.
TODOS
Assumed as a creative hub for the provision of integrated and multidisciplinary communication services. Is a collective of Portuguese companies, entrepreneurs, freelancers, scientists, art directors, artists and professionals.
From 2 to 4 July, Elementum will be at Neonyt presenting the 2020 collection. The Trade Show focus on sustainable fashion, innovative business models and exciting material developments.
In 2019, Neonyt will revolve around the future-relevant topic of “water”. How can the fashion industry minimise its impact on water consumption and actively contribute to preserving this vital resource? Neonyt and FashionSustain will be shedding light on the two poles of fashion and water from a neo-new perspective.
"H2O meets fashion and sustainable innovation. How can the fashion industry minimise its global impact on water consumption and contamination while making an active contribution to preserving this vital resource?
Neonyt and FashionSustain will be shedding light on the two poles of fashion and water from a neo-new perspective. By presenting water as a trend topic in various ways, we are raising awareness and calling for a new way of thinking.
Whether inspiring material innovations or new dyeing techniques and formulas – many of the Neonyt Trade Fair’s exhibitors will also be showcasing new approaches to minimise water consumption and contamination caused by chemicals and microplastics."
Images courtesy of Messe Frankfurt GMBH
More info at: https://neonyt.messefrankfurt.com/berlin/de.html
See you there?
Discover varying textures on a selection of fluid and multifunctional knitwear. Made of the Finest Alpaca in un-dyed yarn colours or in Organic cotton in combination with Fine Merino wool. Our knitwear collection is formed by simple embracing shapes with new woollen textures of a soft touch. We focus on tactile qualities in our knitwear, on new shapes and new textures. These are timeless, multifunctional, seamless and fluid.
]]>Discover varying textures on a selection of fluid and multifunctional knitwear. Made of the Finest Alpaca in un-dyed yarn colours or in Organic cotton in combination with Fine Merino wool. Our knitwear collection is formed by simple embracing shapes with new woollen textures of a soft touch. We focus on tactile qualities in our knitwear, on new shapes and new textures. These are timeless, multifunctional, seamless and fluid.
The yarn...
Certified Organic Cotton
The use of pesticides and fertilisers has made cotton cultivation a major source of agricultural pollution in the world, particularly in developing countries. Organic cotton farming forgoes the use of these toxic chemicals in favor of more ecological methods, including the use of natural predators to control destructive insects and crop rotation to optimize the productivity of farmlands. An added benefit of organic cotton is a more robust fibre, less stressed by chemicals, with a 10-15% greater absorbency rate than conventional cotton and increasing colour intensity.
We focus to have a positive impact on the environment by using organic and natural fibres, combined to compliment their respective ecological benefits.
All processes used to produce our high-quality yarns are fully certified under GOTS (Global Organic Textile Standards) to ensure no harmful substances have been used and all manufacturing processes are environmentally responsible.
Know more about our organic cotton here.
Merino
Merino is a wool that comes from the Merino sheep, an ancient breed that survives harsh winters and warm summers thanks to its cosy fleece. The fibres have a wavelike structure which not only makes them resilient but allows merino garments to hold their shape. These fine fibres mean it is also soft and breathable enough to wear next to the skin. It’s lighter than other wools yet strong and warming. Merino’s thermoregulating properties will help insulate you in colder months and keep you cool in summer.
Alpaca yarn
Alpaca yarn is a sustainable fibre, renewable, ethical and biodegradable. The alpaca fibre is a creation of nature and it is untreated, which means that it is only washed and not exposed to any chemical treatment prior to the dying. This highlights the fibre’s natural properties, while it also provides a better shape and texture quality.
Our Alpaca yarn is spun from 3 strands with an extra twist to provide a durable surface, and it’s available in many natural un-dyed colour shades, from the vibrant to the more subtle. Solid, natural and mixed tones. The last are manufactured by carding the colours together before spinning, which gives it a mix effect.
We work with Alpaca yarn from Michell company, a leading company and a pioneer in the field of transforming this noble fibre into luxurious yarns. They work harmoniously with nature, the environment and with the upmost respect for the local population. Alpacas have been bred in Latin America since ancient times.The Peruvian Highlands started out as a source of fibre for Michell but it also quickly became the source of inspiration.
Alpaca is a soft, silky and durable fibre with unique thermal properties due to microscopic air bubbles found inside the hair. These bubbles allow the user to “breathe” through the fibres on hot days and in much the same way, to retain body heat in cold climates. It is also elastic and not flammable.
This fibre is a natural hair made of protein and, as such, is naturally biodegradable when disposed and blends back into the earth within a relatively short period of time. In contrast, synthetic and other man-made fibres take a very long time to degrade.
Know more about our alpaca wool here.
All the yarns we use are made with biodegradable materials.
Did you know?
Our first Elementum prototypes back in 2007 were developed at the Textile Museum in Tilburg ...and inspiring creative atmosphere.... a museum with a lot of history but where machines are still working and being the incubator/stage/birthplace for many innovative projects.
Production…
Some of our knitted pieces are made in the Netherlands, once a rich country in the wool industry but nowadays there are only four factories left.
Our woollen and knitted pieces are made in the Netherlands. For us, at Elementum, it is very important to keep the production process clear and fair, from the very beginning until our clothes get to you. We are proud to work with small businesses and we'll keep it that way.
Knitting Factory
Our previous and first production knitter was De Breierij, located in Beneden-Leeuwen, the Netherlands.
Nowadays, we work with Knit-it, knitting factory established in 1999 and is located in Lichtenvoorde, the east of the Netherlands. They are specialise in the production of seamless knitted garments with a high degree of comfort and produce almost ready-to-wear items using 3D knitting machines. These machines simplify production by allowing you to knit, shape and connect pieces with only one machine within a single process. By using STOLL-knit machines technology, the result: a first-class seamless knitted garment with a high degree of comfort almost ready-to-wear. Boost your creativity with coarse and fine knit and wear the garment in all sizes.
The owner of Knit-it is Rudi, is our knitter. He is very curious and loves to develop new designs...the perfect partner...
Find out about our animal welfare policy here.
Elementum pieces are designed as relationships. It is important to share with you all the connections they have, so that your relationship with your Elementum pieces will be as positive, slow, enjoyable and meaningful as it can be.
If you want to know more about our production email us at contact@elementum.store we will be happy to share more information with you.
Elementum pieces are designed as relationships. It is important to share with you all the connections they have, so that your relationship with your Elementum pieces will be as positive, slow, enjoyable and meaningful as it can be.
Our buttons …
The small details matters… our buttons are also recycled and biodegradable. Made from fibres of products used in the food industry and recycled paper.
Our buttons supplier, it’s a Portuguese factory with almost 50 years experience in the production of raw materials. Their last ten years resulted in an of careful research and technological innovations, they had produced a totally exclusive line of buttons made of recycled material, recycled real horn, natural vegetal fibres and biodegradable components.
When changing the little details on a garment, a simple button made of raw recycled materials can add a special and mindful value.
Our fabrics …
Our fabrics have a natural and refined touch. For our clothes, we use natural fibers, such as organic cotton, linen, hemp and other low impact manufactured fibers plant-based fibers like TENCEL™ and cupro. These require fewer resources to be produced, create less pollution, and decompose back into the earth far more quickly than synthetic fibers like polyester and nylon. Many of our fabrics are GOTS (Global Organic Textile Standard) certified. We work with high-quality materials that offer a lasting good fit and beautiful appearance.
Organic cotton
Organic cotton eliminates the use of toxic and persistent chemicals, improves soil health and increases water conservation. All of these qualities make it a better crop for the environment, and for the farmers and their communities. this motivated us to increase the amount of certified organic cotton that we use for our designs. Know more about our organic cotton here.
Lyocell and tencel
TENCEL™ branded lyocell and modal fibres are produced by environmentally responsible processes from the sustainably sourced natural raw material wood. These fibres are versatile and can be combined with a wide range of textile fibres such as cotton, polyester, acrylic, wool, and silk to enhance the aesthetics and functionality of fabrics. The unique physical properties of TENCEL™ Lyocell fibres lead to their great strength, efficient moisture absorption and gentleness to skin.
Linen
Linen is known for being the oldest natural fibre still in use today made from the stalks of the flax plant Linum. Linen is highly breathable, soft and a natural insulator. It's fibres are hollow, moving air and moisture naturally. It is valued for its ability to keep cool in the summer months and trap warmth in colder weather. This is all achieved through the natural properties of the fibre itself. The production of linen requires less water and fares better in terms of water toxicity. As a result, overall, the environmental impact of the linen (flax) garment is considered to be much lower than that of the cotton garment. Know more about our Linen here.
Cupro
Technically, it’s cotton, but from another part of the cotton plant, giving the resulting fabric a significantly different feel than typical cotton. The fiber itself is derived from cotton linter, which is the very fine, soft material that sticks to the cottonseeds and is left behind after the cotton has been ginned. Usually, these fibers are discarded, however, they are now recycled for the production of this surprisingly beautiful textile. Know more about our Cupro fabric here.
Hemp
Hemp fiber is very strong, and it will keep a good appearance for a long time. As a fabric, hemp provides all the warmth and softness of a natural textile but with superior durability that is seldomly found in other materials. Hemp is extremely versatile and can be used for countless products such as apparel, accessories, shoes, furniture, car and home furnishings. Apparel made from hemp incorporates all its beneficial qualities and will likely last longer and withstand harsh conditions. Know more about our Hemp here.
Our production …
Clothing production consumes resources and contributes to climate change. The raw materials used to manufacture clothes require land and water, and the eventual use of fossil fuels for transportation. Clothing production in factories involves processes which also require water and energy and use chemical dyes, finishes and coatings – some of which are toxic.
Elementum production is fair and close to home. We are based in Portugal, where we also do most of our production and manufacturing. Our production chain is highly simplified. We focus on positive collaborations with our suppliers and keep the process close to us. We produce our jersey pieces directly in our studio, our shirts are produced in a small atelier near to our workspace, and our 3D knitwear in family factory in the Netherlands, where we started out in 2008.
Know more about about our knitter here.
Then and now, our production is built around principles of Zero Waste, for the jersey garments we use tubular fabrics made in Portugal, with different widths for the different sizes. There is no cut off materials or leftovers, and we produce almost with no stitches at all. The only waste we can find are the small defects of fabric … and still we will use the maximum of these defects for our labels and ribbon that can be further used as a belt or lace.
In conventional tailoring, fabrics are manufactured in a square shape, then cut into round forms and sewn together. Producing in this way leads to leftovers of valuable resources. At Elementum, we make use of the complete fabric and incorporate minimum cuts in the fabric so that we can provide you with maximum use for your clothes.
Our latest line of woven garments is still not totally ZERO waste. That is because of the difference of flexibility in relation to the knitwear production. But we are working on converting all our designs into Zero waste patterns. In the meanwhile we reuse the little cutoffs into new products in our studio.
Know more about our Design studio here.
“… the more awareness we can bring to the stories behind our clothes, the more impact we can have across the fashion industry to raise its standards for the workers and for the environment. Your curiosity, your voice, and your shopping habits are more powerful than you know…”
- Fashion Revolution
We produce our clothes with local Portuguese factories that offer good working conditions. Here's a view of our garment factory partner in Leiria. Know more about about our garment producer here.
In Elementum we apply the principles of sustainability in Fashion and we do so Ethically. So, Elementum is both Sustainable and Ethical clothing brand. We believe that sustainability is not about making products, but is about building relationships. With Elementum we design relationships that care for the impact of the materials we use, for the people who make our clothes, for those that will wear, care and enjoy the clothes we make.
Ultimately, our pieces are designed to stay with you for a long stretch of life. That is because of the quality of the fibers and the making process that we choose. More importantly it is also because of our pieces' multi-functionality and timeless, convertible and/or reversible design. This means that with time you will discover a “new” piece hiding in your Elementum piece. So, with Elementum you will have less clothes but more opportunities to dress differently. See more about the different ways of wearing/ multi-functionality here.
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Serigraphy
Serigraphy is a combination of two Greek words seicos (silk) and graphos (writing).
In our prints, we use eco-friendly inks and sustainable screen printing practices. Usually, screen printing involves placing a fine mesh screen. The frame which holds the mesh could be made of diverse materials, such as wood or aluminium, depending on the sophistication of the machine or the artisan procedure.
Text & photography Yoád David Luxembourg
Who was the girl that would become Daniela Krtsch?
I was born in Göttingen, then, a little university town in Germany. We lived very close to nature, really on the corner of the street between the city and a big forest. My parents divorced when I was 6 and my mother left me lot of Liberty. And so, very early on I spent my afternoons in the woods in the nature, playing with the neighborhood children, mostly. There were some city streets of course, and we did a lot of things by bikes, but I was mainly in the nature, and yet still close to home.
What was your favourite subject in school?
I always liked art and music, but I think I liked every subject when the teacher was inspiring. I really love the subject through the teacher. So, as long as you learn something if you learn it from somebody who's really inspiring in teaching I think it makes you connect more the subject.
What you were hoping to become in your youth?
A hairdresser. Well, I really liked to cut hair. So I cut the hair from all my colleagues in the fifth grade and all my family and so I thought - I want to be a hairdresser.
What key inner qualities do you think have helped you develop?
I think it was curiosity. Curiosity for things, for peoples, for different cultures. I started to travel with my father when I was very young, later after High-school I traveled more far, sometimes even alone. I wanted to discover new people, new countries, new languages. Also, I am very much disciplined and this is important for me as an artist. It is important because I have my daily work in my studio and it is easier to do it when you have discipline, when you persevere. So, I think I believe that when I want to do things I really try to to do it. It's a belief, it's believing that I can do it, that I will see things through. It is also a kind of in confidence. That when I start something I want to finish it.
Where lie the roots for your inspirations?
My inspiration can come from everywhere. It can be a book I read, it can be a person I meet. It can be an image I saw, or even a dream I had. It varies a lot. Sometimes, immediately I want to turn it into work, and sometimes it needs to rest a little and it come out in another time of my life when it makes more sense.
When did you become a painter?
I started to paint consciously, that is to really paint, when I was about 11-12. I painted a lot and my mother saw that, so she signed me up to studio classes with an artist who taught all kind of painting and drawing techniques. I started to work every week with drawing and painting since then.
What has been the best moment in your career so far?
I think that I feel very appreciated and recognized as an artist, when people contact me and reach out to me because they really like my work. That can be a personal moment or a collaboration with different artistic areas.
What has been the best lesson in your career so far?
I learned that as an artist you have to believe in your work. Independently of the tendencies of art to be shown and independently if people are interested in your work or not you need to be very much loyal and faithful to yourself and your work. You have to trust it and continue working because that is what makes you create. Sometimes it can be frustrating to see that the grass is greener on the other side. But despite what is happening You must remain true to yourself and maintain that trust. don’t give up on your own journey. What you do only comes out when you work.
Where do you prefer to paint?
Well, I prefer to paint during the daylight, I use the daylight. I cannot really well work with artificial light. I work mostly standing with my canvas on the wall, and I need a place near the window. So I prefer also - not dark countries, I prefer sunny countries.
Can you describe how your art feels?
I feel my art and my paintings are about imagination - they are about fragments of narratives which are between the real and the imaginary. They are like unfinished moments. And I think the emotion people probably feel is suspense.
What can you tell about the role of colors in your work?
My palette of colors has changed over the years. It has been quite colorful and then in turned more dark. It changed also with the subjects of my work. When I talk about a memory and the past I use a more darker background and when it is more a present work it has lighter backgrounds. But color is very very important and I work with all kinds of paints. It has to do with what I want, where I aim to. Color is a medium with which I talk about the subject in my paintings and it stays a medium in my work.
Where did you and the Elementum’s shirt dress meet?
The shirt dress was very interesting for this painting, because as a spectator, as a viewer, you can not really define where does it come from, or what it supposed to be. It is very neutral, but then it has the back and the front that you can use in a versatile way. It is exactly what I want to communicate with it and with that person which I chose for the painting.
I used the shirt dress for a site specific exhibition for small place where I wanted to create another dimension with the painting. I want to have an ambiguity, therefore I chose a person and clothes for that person which were free from gender, age, time, etc. Ambiguous; but also that we could not connect the painting with a moment in which it takes place, a context, or the purpose.
Because I was planning to do the image with these kind of clothes, I thought Daniela will have the right clothes for it. Daniela’s work is based on a variety of possibilities to use clothes in several ways. I had already seen clothes that you can wear from both sides and then I think she told me about this new Item she designed. When I saw it I thought it is exactly what I want.
Can you describe the Shirt Dress in keywords?
Versatility, and of course in my work- ambiguity. Daniela’s work has this flexibility, everything must be flexible, and flexible in way that it must fit the person. It does not constrain the person indirectly, it does not put them in a style. But it fits to the person as they live their life.
In the painting, what is the relationship between the person and the shirt?
This work was a collaboration between the photographer Duarte Amaral Netto, whose work I like very much; Daniela Pais which is a fashion designer, for her clothes - Elementum; my friend Fatima Belo, an actress, who modeled for the painting; and me, a painter, who finally painted this situation. And this is really nice, because we have here a collaboration of four people working with art, and I get to use that combination to make this painting, this exhibition.
For the person which I matched the shirt with, I wanted to have somebody where you could not tell what is their age and gender, or who could assume any gender, any age. The person in the painting is an actress like that. She is 50 years old, and she has this look, especially from the back, that you cannot define, that could become a man or woman, young or old, which is exactly what I wanted. For me this person had a lot to do with the shirt, which also you could not define where it belongs to, where does it come from, why it is dressed like that, but that could become many things or meanings.
Can you describe your relationship with clothes?
Personally I really like clothes, but in recent years I find that clothes have to be special but also really comfortable. Because I work a lot every day and I have children, it is very very important for me to feel comfortable. When I was younger I were things that I liked but that were not really comfortable, but these days I give myself the luxury to wear things that are nice and comfortable and special. I think this dress is exactly an item that I would choose to wear. I think it is good for women who have taste for fashion, who are conscious about themselves and want to be comfortable at the same time. And want to look special also, because it is a special piece.
As artist, Clothes are like color, are like a medium to me. I can say that I do the scenography for my paintings. I build situations and take photos from which I then work. So when I do these scenarios, and when I have people in them, then clothes are very important. Like it was in this case. This relationship between clothes and my art depends on what narrative I am creating. So, the clothes of course have a big role to play. I use mainly people in my work, and people are not painted naked, most of the times. So in the moment or situation that I create, people have to be dressed and the dressing is very significant. It give the spectator hints about what the painting is about, where is it, what kind of person is in it, what century are we in. You can do a lot with the clothes. You can give a lot of contexts with the clothes.
What about clothes and art in general?
I do not know if I can give a general vision of it. I think it depends on what you work with. From my perspective, people who do cloths are also doing art, nowadays people are working in different areas that in a way all these areas and fields are touching each other.
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Next weekend we will be at the most amazing market of sustainable products &services happening in Portugal.The Organii Ecomarket will take place in Lisbon at Armazém 16 Marvila. On 27 & 28 of October from 10h to 20h. More info at: www.organii.com
See you there?
To complement our knitwear we developed Elementum woven pieces. A capsule collection made in Portugal featuring classic but multi-functional easy-to-wear pieces such as trousers and long sleeve shirts/dresses. For this pieces we use Portuguese fabrics in organic cotton, tencel or lyocell, in a familiar color range.
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Our knitwear collection is formed by simple embracing shapes with new woolen textures of soft touch. This fluid garments are made of the Finest Alpaca in un-dyed yarn colors or in Organic cotton in combination with Fine Merino wool.
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