Being a sustainable brand means to encourage a more mindful fashion sense. Fabrics that are left over from textile factories are called SURPLUS TEXTILES or dead stock. These are eventually recycled or thrown away. Giving SURPLUS fabrics a new purpose is a good way of giving value to what already exists, offering more without damaging the environment. Elementum uses fabric SURPLUSES from Portuguese factories only, and exclusively from plant-based fibers.
Technically, it’s cotton, but from another part of the cotton plant, giving the resulting fabric a significantly different feel than typical cotton. The fiber itself is derived from cotton linter, which is the very fine, soft material that sticks to the cottonseeds and is left behind after the cotton has been ginned. Usually, these fibers are discarded, however, they are now recycled for the production of this surprisingly beautiful textile.
With 2020 in the house, we asked Elementum founder and designer Daniela Pais to share with us her thoughts about the new year and reflect with us on January, the time for new beginnings. She took us back to her back, to the start of 2007 and to the beginning of Elementum - her Master's thesis 'Clothing Species'.
We had a chance to meet Leonor and her inspiring studio in Porto. After few works as Graphic and Textile designer ELLEONOR started her solo project in 2014, as Designer and Artist, followed by the curiosity and exploration of different areas of creation, strong colors and irregular shapes... We completely fell in love with her work...
In a colourful palette and beautiful tiles, Lisbon rolls out its typical streets and endows you with easy enjoyment, letting you wander its beautiful limestone cobbled streets to discover every corner of the city. Effortlessly beautiful and warmly welcoming, Lisbon’s long history and conscious modernizing make it a serene and inspiring European Capital.