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On Wardrobe Archaeology & New Year’s Resolutions.

With 2020 in the house, we asked Elementum founder and designer Daniela Pais to share with us her thoughts about the new year and reflect with us on January, the time for new beginnings. She took us back to her back, to the start of 2007 and to the beginning of Elementum - her Master's thesis 'Clothing Species'.

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Yuka Okada & Elementum

Elementum and Yuka Okada met each other in a sustainable fashion event in Tokyo. Since then their friendship has grown, personally and professionally. We asked a few questions to our dear friend and collaborator, Yuka, owner of INHEELS, a Japanese sustainable fashion brand and also co-founder of a creative residency in Tokyo called Almost Perfect.

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