Hemp fiber is very strong, and it will keep a good appearance for a long time. As a fabric, hemp provides all the warmth and softness of a natural textile but with superior durability that is seldomly found in other materials. The process of growing hemp fibres does not need irrigation or pesticides since hemp is a very strong and fast growing fibre. Hemp is extremely versatile and can be used for countless products such as apparel, accessories, shoes, furniture, car and home furnishings. Apparel made from hemp incorporates all its beneficial qualities and will likely last longer and withstand harsh conditions.
Portuguese Designer Daniela Pais founded Elementum in 2007 as a part of her MA studies in Humanitarian Design and Sustainable Living at Design Academy Eindhoven. A year later she established her independent sustainable design studio in the Netherlands and founded the brand Elementum. Since 2017 is based in Portugal where she continues to develop Elementum, teaches in design schools, and consults companies about future trends and sustainability.
Being a sustainable brand means to encourage a more mindful fashion sense. Fabrics that are left over from textile factories are called SURPLUS TEXTILES or dead stock. These are eventually recycled or thrown away. Giving SURPLUS fabrics a new purpose is a good way of giving value to what already exists, offering more without damaging the environment. Elementum uses fabric SURPLUSES from Portuguese factories only, and exclusively from plant-based fibers.
Technically, it’s cotton, but from another part of the cotton plant, giving the resulting fabric a significantly different feel than typical cotton. The fiber itself is derived from cotton linter, which is the very fine, soft material that sticks to the cottonseeds and is left behind after the cotton has been ginned. Usually, these fibers are discarded, however, they are now recycled for the production of this surprisingly beautiful textile.