News — Counscious living RSS



Meet our Design Studio

Portuguese Designer Daniela Pais founded Elementum in 2007 as a part of her MA studies in Humanitarian Design and Sustainable Living at Design Academy Eindhoven. A year later she established her independent sustainable design studio in the Netherlands and founded the brand Elementum. Since 2017 is based in Portugal where she continues to develop Elementum, teaches in design schools, and consults companies about future trends and sustainability.

Continue reading



Our Materials: Linen

Linen is known for being the oldest natural fibre still in use today made from the stalks of the flax plant Linum. Linen is highly breathable, soft and a natural insulator. It's fibres are hollow, moving air and moisture naturally. It is valued for its ability to keep cool in the summer months and trap warmth in colder weather. This is all achieved through the natural properties of the fibre itself. The production of linen requires less water and fares better in terms of water toxicity. As a result, overall, the environmental impact of the linen (flax) garment is considered to be much lower than that of the cotton garment.

Continue reading



Our Materials: Surplus Fabrics

Being a sustainable brand means to encourage a more mindful fashion sense. Fabrics that are left over from textile factories are called SURPLUS TEXTILES or dead stock. These are eventually recycled or thrown away. Giving SURPLUS fabrics a new purpose is a good way of giving value to what already exists, offering more without damaging the environment.  Elementum uses fabric SURPLUSES from Portuguese factories only, and exclusively from plant-based fibers.

Continue reading



Our Materials: Cupro

Technically, it’s cotton, but from another part of the cotton plant, giving the resulting fabric a significantly different feel than typical cotton. The fiber itself is derived from cotton linter, which is the very fine, soft material that sticks to the cottonseeds and is left behind after the cotton has been ginned. Usually, these fibers are discarded, however, they are now recycled for the production of this surprisingly beautiful textile.

Continue reading



Our materials: Alpaca wool

Our warmest Elementum garments are made from the finest Peruvian Alpaca wool. This fine natural fiber requires care and attention but will reward you with warmth for a long time. Alpaca fiber is a creation of nature, renewable, ethical and biodegradable. Our yarn is spun from 3 strands with an extra twist to provide a durable surface, and we only use natural un-dyed colour shades. We work with Alpaca yarn from Michell, they work harmoniously with nature, the environment and with the upmost respect for the local population. 

Continue reading