Portuguese Designer Daniela Pais founded Elementum in 2007 as a part of her MA studies in Humanitarian Design and Sustainable Living at Design Academy Eindhoven. A year later she established her independent sustainable design studio in the Netherlands and founded the brand Elementum. Since 2017 is based in Portugal where she continues to develop Elementum, teaches in design schools, and consults companies about future trends and sustainability.
Being a sustainable brand means to encourage a more mindful fashion sense. Fabrics that are left over from textile factories are called SURPLUS TEXTILES or dead stock. These are eventually recycled or thrown away. Giving SURPLUS fabrics a new purpose is a good way of giving value to what already exists, offering more without damaging the environment. Elementum uses fabric SURPLUSES from Portuguese factories only, and exclusively from plant-based fibers.
With 2020 in the house, we asked Elementum founder and designer Daniela Pais to share with us her thoughts about the new year and reflect with us on January, the time for new beginnings. She took us back to her back, to the start of 2007 and to the beginning of Elementum - her Master's thesis 'Clothing Species'.
OUR KNITS…. Discover varying textures on a selection of fluid and multifunctional knitwear. Made of the Finest Alpaca in un-dyed yarn colours or in Organic cotton in combination with Fine Merino wool. Our knitwear collection is formed by simple embracing shapes with new woollen textures of a soft touch. We focus on tactile qualities in our knitwear, on new shapes and new textures. These are timeless, multifunctional, seamless and fluid.